|
7 Ways to Make Your Web Site More Than Just a Brochure Use Your Contact Form to Qualify Leads The contact form included with your package is an excellent way to pre-qualify leads. Use the form to ask important questions such as if the respondent has a budget for the project/purchase, are they interested in specific features/options, etc. Include Extensive Project Info If you are including a project gallery in your web site include information about how that project is distinctive. Did it have any problems for which your company provide interesting or cost saving solutions? Explain More On a web sit you aren't limited to the amount of copy a page can have. Although, you don't want web pages to scroll more than 3 screens, this does give you lots of room to include more detailed information than your brochure might include. So, be descriptive and complete, but not long winded. Check here for some helpful guidelines to writing effective copy for your web site. Make Forms and Other Distributed Content Downloadable in Adobe PDF Format Place forms and printed information that you often fax or mail to clients on your web site in downloadable Adobe PDF format. Once you direct clients to the web site for this information they can always return again for a fresh copy, or just pass the link on to an associate who needs the same information. What is Adobe PDF? Post Detailed Job Information Include detailed information about the positions you're hiring on your web site and direct people there by including your URL with your newspaper classified ads or with your online job board listings. Besides learning more about the position offered, candidates will also find out more about your company which will lead to better qualified resumes being submitted. Include Detailed Directions and Maps to Your Locations Make sure people have all the information necessary to find you by including detailed driving directions, recommendations on where to park in you're in an urban area, bus, subway, train or any other travel information that might be usefull. Collect Email Addresses Do you regularly add new items to your product line, run sales promotions or specials? Or do you offer classes, seminars or events for which people need updated information? If so, help your visitors keep up to date by offering to alert them via Email. Its cheap, easy and a great way to keep your business in the minds of your customers. Businesses that currently offer newsletters or other regular mailings should look to distribute electronically via Email too. |
||||||||||||||||||||||||||||||||||||||||||||||||||||||
